Mother of London

Mother of London

Panoramic photographer Will Pearson has created a series of exciting new interactive and still panoramas for fetish fashion brand Mother of London. The images promote Mother of London’s latest collection, and include both still panoramas and interactive virtual tours. These panoramas and fashion virtual tours can also be presented as large-scale panoramic prints. Interactive catwalk in 360 virtual tour format.

The shoot took place at The Edison Downtown in Los Angeles, Califonia. The Edison is an incredible venue ? built in 1910 by Thomas Higgins, a copper baron, it was L.A.’s first ever power plant. After spending many years derelict and under several metres of water, it was finally rescued by Andrew Meieran and Marc Smith, who have created an incredible post-industrial venue for Los Angeles loft-dwelling bar-goers. The original architectural features, atmospheric décor and lighting provide a fantastic backdrop to the panoramas.

Brand: Mother of London
Client: Mildred von Hildegarde
Photographer: Will Pearson
Models: Kumi, Gretchen Lanham, Dylan Monroe, Michael Nemo, Ulorin Vex, Evan Tensing.
Make-up: Daven Mayeda
Hair: Noogie Thai & Jamie Gatlin
Bodypaint: Hans Haveron
Assistant: Allan Amato
Location: The Edison Downtown, Los Angeles, USA

Buildings and Landmarks