Gigapixel

The term gigapixel refers to images made up from a billion pixels, but has widened to incorporate all ultra hi-resolution images.

You can click on the thumbnails above to be taken to the image page. Once there, you can zoom into the gigapixel image to see the detail. The images are best viewed on a large screen to get the full benefit of their size.

The gigapixel images print to extremely large sizes and have been used in many different environments where beautifully sharp, high-res large scale images can be used. For example, in airport terminals, such as a cityscape hoarding at London Gatwick, which was 32 metres (105 feet) wide. Some of Will’s panoramas have been displayed on Motion @ Waterloo. This is the UK’s largest indoor advertising screen at 40 metres wide (131 feet). Or at an exhibition, where Ericsson wanted a piece that would have massive stand-out and impact. They licenced one of Will’s cityscapes, creating the largest reproduction to date, at 72 metres (236 feet) wide – longer than 6 London buses lined up nose to tail.

Will’s gigapixel images have also been used in treasure hunts by clients such as Marks & Spencer for their Christmas Campaign, and Celebrity Cruises for a major prize draw. These have been used online, where visitors can zoom in to find incredibly small details in a much bigger image. This has worked exceptionally well for this ‘Easter Egg’ style treasure hunt.

The images are also used at more modest scale as prints in a domestic or corporate setting, and capture the cityscape as a whole but invite the observer to come in close to the image and see the smaller details in the skyline or buildings and streets.

If you have any questions or would like to discuss a gigapixel project you may have in mind, please don’t hesitate to get in touch.