Automotive

Will Pearson is a specialist in 360 photography for the automotive industry. His work includes 360s for Jaguar, Mercedes, VW, Honda, Land Rover and Peugeot.

  • BMW iX

    BMW iX

    This BMW virtual tour features the all-electric iX model and was shot for BMW UK. Shooting luxury vehicles is all about making the beautiful interior finishes accessible to the viewer. Each detail needs to look perfect – both from the opening position and also zoomed right up close – so the viewer can examine each…

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  • Jaguar 360 – The Jaguar XE

    Jaguar 360 – The Jaguar XE

    A Jaguar 360 for the XE model was created to showcase the car’s interior in an interactive format. The Jaguar 360 allows viewers to explore the cabin in detail, moving through the space to see materials, surfaces and controls from every angle. I shot the car in a dedicated car studio. This gives me full…

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  • Mercedes 360

    Mercedes 360

    Mercedes X-Class This Mercedes 360 image allows users to explore the interior of the X-Class luxury pickup truck in full 360-degree high-resolution detail. The interactive image gives a clear view of the X-Class cabin layout, materials and design features exactly as they appear from the driver’s seat. The shoot was carried out in a car…

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  • Peugeot 3008

    Peugeot 3008

    This Peugeot 360 image gives Peugeot’s web viewers the opportunity to explore the 3008. The car was shot in a studio and a background retouched in post-production. Please visit our 360 car interiors page to view further car 360 examples.

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  • Landrover Discovery: 360 Car Interior

    Landrover Discovery: 360 Car Interior

    A recent commission for Land Rover’s ‘Been Anywhere Interesting Lately?’ campaign found me shooting 360s inside the stunning new Land Rover Discovery 4. It was fantastic to have the opportunity to shoot such an iconic 4×4 in its latest incarnation. The Discovery is seen in a desert, a jungle and on a mountain, illustrating the…

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  • New Jaguar XJ Ultimate Car 360

    New Jaguar XJ Ultimate Car 360

    The new Jaguar XJ Ultimate super luxury saloon from Jaguar was launched in Beijing yesterday and so I’m delighted to now be able to share the interior 360 I shot. The car is perfect for those who want to be driven in the ultimate luxury. The interior is nothing short of incredible with tailor made…

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  • 360 car interior panorama

    360 car interior panorama

    A high resolution interactive 360 of the interior of the new Mercedes C-Class Estate. The photography had to be a high resolution to showcase the high quality finish of the car including nappa leather and brushed aluminium. The shoot was technically challenging, and after a day in the studio the final image was produced over…

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  • SEAT Leon Cupra 240PS

    SEAT Leon Cupra 240PS

    SEAT’s agency Geronimo created a microsite for the launch of the new Leon Cupra 240PS and commissioned a virtual tour to show the car from all angles. The photography is mean and moody, echoing the car’s powerful and aggressive lines. The tour can be viewed as a small screen ‘taster’, or as a full screen…

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