This BMW virtual tour features the all-electric iX model and was shot for BMW UK. Shooting luxury vehicles is all about making the beautiful interior finishes accessible to the viewer. Each detail needs to look perfect – both from the opening position and also zoomed right up close – so the viewer can examine each feature in-depth should they wish. I shot the iX in a specialist car studio. The final 360 is created by shooting multiple individual images which are then stitched together to create the full canvas for the 360 image.

Buildings and Landmarks