Motion@Waterloo is the UK’s largest indoor advertising screen, stretching 40 metres wide by 3 metres tall. It will certainly capture your attention if you’re wandering through the concourse at London’s Waterloo Station, the busiest train station in the UK with an annual footfall of over 100 million. The creation of JCDecaux, the sheer size of the screen adds a new dimension to the creative possibilities
Will Pearson was invited by JCDecaux to provide a number of high resolution photographs to offer a non commercial breathing space between adverts, it was a unique opportunity to see his gigapixel images of London displayed at such a huge scale. The display ran for a week, where we had an interesting time receiving real-time feedback through email and social channels.