Gigapixel images at supersite scale
Motion@Waterloo is the UK’s largest indoor advertising screen, stretching 40 metres wide by 3 metres tall. It will certainly capture your attention if you’re wandering through the concourse at London’s Waterloo Station, the busiest train station in the UK, which sees over 100 million passengers each year. Created by JCDecaux, the installation redefines what’s possible in digital out-of-home media, offering an enormous canvas for bold creative work and large scale photography.
When resolution meets scale
JCDecaux invited me to contribute to the project, using my gigapixel photographs of London to create moments of calm between commercial content. For one week, commuters could experience London’s skyline in extraordinary detail, rendered across the full width of the screen. Seeing high-resolution imagery at this scale was a rare experience — every architectural line, every reflection, visible even from the far side of the concourse.
Unlike traditional photography, large scale photography made from gigapixel captures is built for enlargement. Each composition is created from many individual frames, allowing huge reproductions without loss of clarity. On screens like Motion@Waterloo, this precision becomes essential. The density of detail ensures the image holds up even under close scrutiny and in constantly changing light conditions.
Photography built for impact
Projects like this demonstrate how large scale photography can bridge the gap between art, architecture and media. These images offer breathing space in environments built for advertising — still moments that invite attention in places defined by movement.
Projects like Motion@Waterloo highlight how gigapixel imagery can be used far beyond the printed page. To explore more examples of large scale gigapixel photography, including cityscapes and 360-degree panoramas, please visit the Gigapixel Portfolio.
Page last updated: October 2025