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Large Format Photography Prints: From Gigapixel to Wall
Why size changes everything

A photograph at A4 is a document. The same photograph at two metres wide is an experience.

Most photography cannot make that transition. Enlarge a standard image beyond a certain point and the quality breaks down: the image softens, pixels become visible, and the detail that made it compelling at small scale simply disappears.

Gigapixel photography is different. Because the files are so large, they scale to sizes that are simply not possible with conventional photography, and they do so without any loss of quality. Standing in front of a two metre wide gigapixel panorama of the London skyline, you can still read the names on buildings, identify cranes on the horizon, and find detail that rewards extended looking.

That is not a feature of the print; instead, it’s a feature of the file behind it.

A 32-metre gigapixel panorama installed at Gatwick Airport’

How a gigapixel image becomes a large format print

The process starts long before anything reaches paper or acrylic. A gigapixel cityscape is constructed from dozens or even hundreds of individual frames, captured in sequence and stitched together in post-production. The resulting file can run to several gigabytes. It contains far more information than any display can show, which is precisely what makes it printable at very large scale.

Once the image is finalised, the print process depends on the intended finish and size.

Giclée prints are produced using archival pigment inks on 100% cotton 300g Photo Rag paper. This is museum-quality paper, used for fine art reproduction at the highest level. The finish is matt, the colour rendition is exceptional, and the prints are produced to archival standards, meaning they will not fade or degrade for decades under normal display conditions.

Acrylic Dibond mounted prints bond the image edge-to-edge to a single piece of 8mm thick acrylic. The result is a contemporary, frameless finish most often chosen for corporate spaces. The maximum size is 3 x 1.5 metres, and the presentation is striking: the image appears to float on the wall, with a depth and vibrancy that a framed print cannot match.

Framed prints are available up to 2.1 metres wide in black, white or natural oak. These suit more traditional or domestic settings while still delivering the scale and detail that makes a gigapixel print distinctive.

Hand silver-gilded prints are the most unusual option and among the most striking. Real silver leaf is applied by hand to the surface of the print, giving an organic, luminous quality that transforms the image. Each gilded print is unique. They are produced in strictly limited editions and have been exhibited at Sotheby’s.

Waterloo Motion

Installation

At very large scale, a print is not simply something you hang on a wall. Transportation, handling, and installation all require specialist care, particularly for diptychs, triptychs, and panoramas that span multiple panels.

I can arrange professional installation for larger pieces, handling transportation, insurance and fitting. For corporate clients specifying art for offices, reception areas or meeting rooms, this is often the most practical option.

For large-scale wall manifestations and feature wallpapers, the process is different again. These floor-to-ceiling installations create an immersive environment rather than a framed object, and are particularly effective in reception areas, break-out spaces and hospitality settings. I have installed work of this kind in corporate spaces across London.

Who buys large format prints

Private collectors looking for a significant work for a home or investment. My prints are held by collectors in the UK and internationally. The silver-gilded editions in particular have attracted serious collector interest, including exhibition at Sotheby’s.

Corporate clients specifying art for offices, headquarters, and client-facing spaces. A large-scale gigapixel cityscape in a boardroom or reception is a statement piece that also rewards the close inspection of anyone who stops to look. I have installed work at 20 Fenchurch Street, Gatwick Airport and other landmark London locations.

Architects and interior designers working on high-specification projects where the art needs to be as considered as the architecture. The bespoke nature of the prints, available at any size and in multiple finishes, makes them adaptable to almost any brief.

Ordering a print

Every print is bespoke. There are no standard sizes or off-the-shelf options, because the whole point is that the image is made to fit the space.

To order, you need to decide:
- Which image you’d like
- What width you need
- Which finish suits the space: giclée, acrylic-mounted, framed or silver-gilded
- Any additional requirements such as overseas delivery or professional installation
If you have a space in mind and an image that interests you, get in touch and we can discuss what’s possible.

There is also a large offline archive of images not shown on the site. If you have a specific location or subject in mind, it is always worth asking.
June 4, 2026
Gigapixel Photography for Advertising and Large-Scale Commercial Use

What gigapixel photography makes possible

Most commercial photography is limited by resolution. A standard professional camera captures enough detail for a magazine spread, a website banner, or a billboard. But when a project demands something larger, more detailed, or more immersive, conventional photography reaches its limits quickly.

Gigapixel photography removes that ceiling entirely.

A gigapixel image is constructed by stitching together dozens or hundreds of individual frames into a single ultra-high-resolution file. The result can be 20, 50, or 100 times larger than a standard professional photograph. My gigapixel cityscapes have been reproduced at up to 72 metres wide, at sizes where you can still read signage and identify individual windows in buildings half a mile away.

That level of resolution opens up a range of commercial applications that simply are not possible with conventional photography.

Advertising campaigns and large-format out-of-home

Large-format outdoor advertising places extreme demands on image quality. A supersite or building wrap at 20 or 30 metres wide will expose every flaw in a standard image. Gigapixel photography delivers files large enough to reproduce at any outdoor scale without visible degradation.

I have shot gigapixel cityscapes specifically for large-format advertising use, including images displayed on the Motion@Waterloo screen at London Waterloo Station, the UK’s largest indoor advertising screen at 40 metres wide. At that scale, the image needs to hold quality across the full width while remaining sharp enough to reward close inspection.

For advertising agencies working on campaigns that require authentic, exclusive London cityscapes at large scale, a licensed gigapixel image or a bespoke commission offers something no stock library can match: genuine resolution, genuine exclusivity, and a subject shot from positions that are not publicly accessible.

Virtual production backplates for film, TV and music video

Virtual production has transformed how film, television and music video are made. LED volume stages, where photographic backplates are displayed on large curved screens behind the action, require background images of extraordinary resolution. The camera can reframe, push in, or pan across the backplate, and any loss of quality is immediately visible on screen.

Gigapixel cityscapes are ideally suited to this application. The resolution means the backplate holds quality however the camera moves, and the scale of a panoramic cityscape fills the volume convincingly.

I have shot backplates for a number of productions, including Netflix’s The Woman in Cabin 10, where my London skyline panorama appears through the windows of The Guardian’s offices early in the film, and the Sky News Westminster studio, where my cityscape forms the permanent background behind the newsreaders on the channel’s LED volume.

Productions requiring authentic London skylines, international cityscapes, or bespoke locations shot specifically for virtual production use are welcome to get in touch to discuss both licensing existing images and commissioning new ones.

Corporate installations, feature walls and large-scale exhibition graphics

A gigapixel panorama reproduced at three metres wide across a boardroom or reception wall is a fundamentally different object to a framed print. The resolution means the image rewards close inspection at any point across its width. Visitors can find detail, identify landmarks, and explore the image in a way that is simply not possible with a conventional photograph.

I have installed work of this kind across London and beyond, including a 32-metre panorama in Gatwick Airport’s North Terminal International Departures, installed as part of the airport’s £1bn transformation, and a large-scale fine art collection at 20 Fenchurch Street for specialist insurer CNA Hardy.

For architects, interior designers, and corporate clients specifying art for large spaces, gigapixel photography offers a scale and quality of detail that no other medium can deliver.

Why not use stock photography?

Stock photography cannot deliver gigapixel resolution. The files are too small, the locations are publicly accessible and therefore overused, and exclusivity is either unavailable or prohibitively expensive.

My images are not available through any stock library. They are licensed directly from the studio on a Rights Managed basis, which means genuine exclusivity is available, competitor usage can be excluded, and the resolution on offer is far beyond anything a stock library holds.

Many of the locations I have shot from are not publicly accessible. The roof of the Leadenhall Building, the upper floors of 30 St Mary Axe during restricted hours, the crane at the top of the Shard during construction: these are images that cannot be replicated, and that exclusivity has real commercial value.

Commissioning bespoke gigapixel photography

For projects where existing images don’t fit the brief, I am available for bespoke commissions. This might be a specific London viewpoint at a particular time of day, an international city, a landscape, or a specialist environment. I work with advertising agencies and brands direct, and am experienced in shooting to tight creative briefs with specific technical requirements.

If you have a brief you’d like to discuss, please get in touch.

June 4, 2026
Lime Street
City of London Photographer

Capturing a city in transition

As a City of London photographer, I’ve spent many years documenting the Square Mile as it changes. This Lime Street 360 was captured at 1 Lime Street, EC3, in the heart of the insurance district. It records a view that has already shifted. It was the last time I saw St Helen’s (the black1970s tower by Leadenhall) before demolition began in early 2025 to make way for 1 Undershaft. The 360 stands as a clear record of that moment.

Buildings within the frame

From this position you can explore a dense cluster of the City of London’s landmark buildings. The Lloyd’s Building sits close by with its exposed services, alongside the Willis Building at 51 Lime Street. To the north and west are The Leadenhall Building (The Cheesegrater), The Scalpel (52 Lime Street) and 22 Bishopsgate. Through the glass of the Scalpel, St Andrew Undershaft flies the flag for the old City of London. St Helen’s (the Aviva Tower) is prominent here, a link between post-war modernism and the post-millennium glass towers.

Reflections, sightlines and small details

One reason I return to Lime Street is the way reflections and sightlines change as the light moves. The Scalpel produces some wild reflections in the right conditions, throwing the neighbouring towers across its faceted façade. The bell tower of St Helen’s church in Bishopsgate just peeps through to the right of the Leadenhall. Small details like that are easy to miss at street level, but a 360 makes them obvious.

A name with history

Lime Street has nothing to do with the citrus fruit! It apparently takes its name from the medieval lime merchants and burners who supplied mortar for London’s building work. Centuries later the street became the focus of the global insurance market. The mix of history, trade and contemporary architecture makes it a compelling subject for a City of London photographer!

Recording the City in 360

This interactive 360 image is built from multiple frames, shot from a fixed nodal point and stitched to create a seamless, high-resolution sphere. The intention is straightforward. Stand virtually in the middle of Lime Street, look in every direction, and understand how the City’s forms relate in real space.

Explore related buildings

Below are links to pages with images featuring specific buildings:
Still image taken from the Lime Street 360

Page last updated: November 2025
November 10, 2025
The Woman in Cabin 10

Backplates for film and TV are something I’m called on to produce due to the scale of the images I create. This is a cityscape backplate I shot for the Netflix production of ‘The Woman in Cabin 10’.

The skyline I photographed appears early in the film, seen through the windows of The Guardian’s offices, setting the tone for what follows.

This image is a film still from The Woman in Cabin 10 (© Netflix), showing my original London skyline photograph (© Will Pearson). Reproduced here under UK fair dealing provisions for the purpose of discussing my contribution to the production.

Netflix’s The Woman in Cabin 10

The Woman in Cabin 10 is based on Ruth Ware’s bestselling novel. It’s a tense psychological thriller. The story follows journalist Laura “Lo” Blacklock (Keira Knightley), who boards a luxury cruise to cover its maiden voyage. When she believes she has witnessed a woman being thrown overboard, no one believes her, as everyone on board is accounted for. The sense of paranoia builds as Lo tries to uncover what really happened.

Alongside Knightley, the cast includes Hannah Waddingham, Guy Pearce, David Ajala, Art Malik and David Morrissey.

The London backplate image

The image was captured for the production team as a high-resolution panorama looking out over the City of London. It was created to give the production team complete flexibility when building the scene.

This image is a film still from The Woman in Cabin 10 (© Netflix), showing my original London skyline photograph (© Will Pearson). Reproduced here under UK fair dealing provisions for the purpose of discussing my contribution to the production.

Backplates for film and TV

Shooting large-scale backplates for film and TV allows total control over the environment. The light, weather, and perspective can all be managed, so that every element fits seamlessly within the production’s visual world. I work at extremely high resolution, meaning the image / translight can be used across multiple camera angles and focal lengths without loss of detail.

Creating backplates for film and TV productions like The Woman in Cabin 10 is always a pleasure. It’s about building the invisible backdrop that helps stories feel real. Seeing the finished shot on screen knowing it began as a skyline through my lens is a quiet thrill!

This image is a film still from The Woman in Cabin 10 (© Netflix), showing my original London skyline photograph (© Will Pearson). Reproduced here under UK fair dealing provisions for the purpose of discussing my contribution to the production.

I regularly create panoramic backplates and large-scale cityscapes for film and TV productions. These images provide directors and VFX teams with flexible, high-resolution imagery to build their worlds. You can see more examples of my work with backplates and production photography in the links below.

Sky news studios backplates

Jax Jones music video

You can read more about our virtual production backplates here. If you have a backplate or translight project you’d like to discuss, please do get in touch.

Note: All images shown on this page are © Netflix and are reproduced here under UK fair dealing provisions for the purpose of discussing my contribution to the production.

October 10, 2025
Sky News Studio Backplate
I am a London photographer who has been capturing the city’s skyline for many years. So, I was delighted to have been commissioned to shoot the new Sky News studio backplate.

Project specs
- Client: Sky News
- Location: Garden Museum Tower, Westminster
- Medium: High-resolution panorama for LED backdrop
- Use case: Studio set backplate seasonal & time-of-day variations
- Notable details: Captured during Saharan dust event; two foxes spotted on Westminster rooftops
The Sky Newsroom Brief

Sky News are now based in Westminster. They wanted a background for the LED volume behind the newsreaders. It was vital this reflected their location – right in the UK’s political centre. The background was to be dynamic – with small animations visible to viewers. Importantly, the scene would also change with the seasons and the time of day.

Sky’s first requirement was for a winter image. This would show the view exactly how it appears in winter, with the trees bare and a wintry sky. I shot from the medieval tower at the Garden Museum near Lambeth Bridge. I was on location to capture different times of day – from sunrise (a fairly civilised start time in winter – unlike the summer shoot!) to daytime and sunset.

Having waited all day for the right light conditions with a glimpse of winter sun, there was a moment where I captured this very pink light – made so by a Saharan dust cloud over London. When I came to work on the images I’d captured throughout the day, this very pink image revealed another oddity – two foxes right up on a graffitied rooftop. You can see them hanging out in the crop from a much bigger image below.

Here you can see the new winter background in a video from Trevor Phillips’ Sunday Morning show.

New Sky News Studio Backdrop

One of the thrills as a London photographer is to document the ever-changing skyline. So, for me to do so, and for it to be seen by millions of people daily is a real privilege.

Studio backplates need to feel authentic. For Sky News, anchoring the set in its Westminster location creates a backdrop that viewers will immediately recognise. The addition of seasonal and time-of-day versions ensures the LED wall evolves naturally, mirroring the city outside the studio.

To view more of my work as a London photographer, please visit the gigapixel portfolio here. You can get in touch with me here.

FAQs

What is a studio backplate?
A high-resolution image used as a backdrop, typically displayed on LED walls in broadcast studios.

Why commission a backplate instead of using stock?
A commissioned backplate ensures accuracy, exclusivity and technical quality tailored to the studio environment.

Can you provide seasonal variations?
Yes multiple versions can be captured across seasons and times of day, offering flexibility for live broadcasts.

Page last updated: September 2025
May 3, 2024
Roseate London

The view in this image encompasses so much of the London skyline and many of its iconic buildings. To the left, you have the Houses of Parliament and Westminster Abbey. The London Eye with Buckingham Palace nestled behind it within St James’ Park.

Move along the Thames to cross the city into the centre of the image. Here, you have the cluster of instantly recognisable buildings of the City of London. Tower 42 now dwarfed by its fellows – the Walkie-Talkie (20 Fenchurch Street), the Heron Tower, the Pinnacle, the Scalpel, the Leadenhall Building, 100 Bishopsgate. All these newer buildings have already become recognisable shapes on the London skyline. HMS Belfast sits between the two bridges. The Tower of London is visible at the north end of Tower Bridge.

Beyond this, the river curves along towards Canary Wharf. Further still, the train lines and the river disappear from view on their journey east, towards the mouth of the Thames itself.

Roseate London was shot at sunset from the Shard – still the UK’s tallest building.

Please click to view fullscreen. You can scroll left and right to see more of the images, and I’d highly recommend zooming in to see more of the detail in this London skyline.

This image will print beautifully at very large scale. For licensing or print queries, please do get in touch.

June 8, 2022
Pope Valley, Napa

California 360 photography

This 360 panorama was captured from the top of a hill overlooking Pope Valley, part of California’s celebrated Napa wine region. It’s a quieter side of wine country, with vineyards and oak-covered hills stretched out under the sky. I shot this on a clear, warm day, just perfect for California 360 photography. From the ridge, the view takes in rolling vineyards, winding country roads, and the distant Mayacamas Mountains.

The climb to reach it was steep and dry, and after a few local warnings about rattlesnakes, I kept a careful eye on where I was standing. The spot I chose turned out to be a little spicier than I’d have liked, though the view made it easy to forget.

Pope Valley feels a world away from the more famous parts of Napa. The pace is slower, the vineyards smaller, and the sense of space much greater. From up here, you can see why photographers and winemakers alike are drawn to this landscape. The light, the contours of the land, and the quiet beauty defines this part of California.

This image forms part of my wider California 360 photography work, which includes views from San Francisco, Los Angeles, Yosemite, and across the Pacific coast. Each panorama captures a different side of the state, from its wild open spaces to its cities and vineyards. You can explore more of my California 360 images and other interactive panoramas here.

September 8, 2021
Leadenhall Building 360
Captured from the courtyard of the Leadenhall Building, this interactive 360 panorama puts you at the heart of the City of London. It includes iconic landmarks including the Lloyd’s Building, the Gherkin, the Scalpel and St Andrew Undershaft. The scene reveals the historic layers of the City, where medieval churches sit alongside cutting-edge skyscrapers.
- Location: Leadenhall Street, City of London
- Medium: interactive 360 panorama
- Key landmarks featured: Lloyd’s Building, The Scalpel, The Willis Building, The Gherkin, St Andrew Undershaft
- Captured: Courtyard at the base of the Leadenhall Building
Below the City of London’s iconic skyline, the city’s monumental growth isn’t slowing. I imagine that perhaps one day, I’ll wake up and the headline will read “London is complete: the skyline is free from cranes!” Of course, this will never happen, but for the first time in many years I was able to capture this view without cranes or construction work happening at this key juncture of the City. Now you can explore this Leadenhall Building 360, captured on the courtyard at the base.

Leadenhall Street

Leadenhall Street has always been at the epicentre of the city, from medieval times right up to the current day. Here, well-known buildings cluster around the courtyard, illustrating just how the City remains such a vital centre of commerce. The old City is represented by the church of St Andrew Undershaft – a church has been on this site from the 12th century and was once at the very heart of the City of London. This incarnation was built in 1532, and is one of the few city churches to have survived both the Great Fire of London and the Blitz.

Travelling clockwise through the image we see a selection of the famous buildings that have sprung up over the last 40 years, all visible from this one point on the ground. Firstly, we come to the sharp angles of the Scalpel at 52-54 Lime Street. The stepped triple curve of the Willis Building is seen just behind it. Then, the Lloyds building, with its thrusting 1980s, inside-out design is next. The vast struts of the Leadenhall Building dominates the square, with St Helen’s (previously The Aviva Tower and Commercial Union building) fronting it too. Finally, the Gherkin (30 St Mary Axe). The Can of Ham is just visible beyond the Gherkin on St Mary Axe brings us back to St Andrew Undershaft.

Yet more buildings are planned just in this section of the City, with Leadenhall Street planned as home to ‘The Diamond’, ‘Prussian Blue’ and ‘Gotham City’.

Please scroll around to explore the Leadenhall Building 360, and zoom in to see the detail. If you have any questions or want to commission 360 photography, please contact me.

FAQ

Can 360 panoramas be used in VR?
Yes. They work in VR headsets, dome environments, and interactive displays.

What can 360s capture best?
They’re ideal for places where you want audiences to look around freely – such as architecture, landscapes, interiors, events.

Do you license 360 panoramas?
Yes. Many of Will Pearson’s images can be licensed for editorial or commercial use.

Page last updated September 2025
April 26, 2021
Will Pearson, A London Photographer

Will Pearson is a London photographer, working solo and collaboratively with other creatives. He specialises in cityscape, architectural and landscape photography. If you have a project in mind, please send us your details in the contact form below and we’ll get back to you as soon as possible.

Will Pearson is a London photographer specialising in cityscapes and 360 photography. His gigapixel (ultra large-scale) images are commissioned for both commercial use and fine art prints. His 360 images are used by clients to articulate both spaces and epic views. Here you can find out a little more about Will’s London photography.

London Cityscapes

Will is well-known for his London skyline images. He creates images in both gigapixel (very high resolution images that print up BIG) and 360 formats. He frequently shoots cityscapes from tall buildings, such as The Shard, 30 St Mary Axe and many more. Shooting big images at height is challenging, as weather, wind speeds and the logistics are all a consideration. Will has many years of getting the very best from a shoot to ensure the final images are absolutely spot-on for the client’s brief.

London 360 Photography

Will’s long experience as a 360 London photographer has allowed him to capture London from some incredible locations. You can see many of these London 360s in his 360 Portfolio. These 360s, often captured from the top of some of London’s landmark buildings, allow the viewer to look around in all directions, and zoom in to see the detail. Here you can view one of his 360s captured from the summit of The Shard.

How are the gigapixel images used?

Large-scale exhibition graphics & poster supersites

Will’s London images have been used in a huge variety of applications. Their large-scale makes them ideally suited to places where clients need massive images. This has included uses such as large exhibition graphics or panels and outdoor billboards (supersites, spectaculars, landmarks and maxiscapes), you can see some examples of these below:

Clockwise from top left: 1 – Motion@Waterloo supersite 40m wide x 3m high. 2 – Gatwick Airport 32m wide x 5.4m tall. 3, 4 & 5 – Hewlett Packard Exhibition 10m wide (image used with kind permission of Ozon, Munich).

Office wallpapers

Will’s images have frequently been used for large scale office prints (wallpapers). One example was for the Chris Evans breakfast show on Virgin. The DJ wanted his guests to walk into the studio past a large-scale graphic of the epic London views from the News UK building. This example was over 13 metres wide by nearly 3 metres high. Many other office wallpapers have been commissioned at even bigger sizes.

Clockwise from top left: 1, 2 & 3 – wraparound wall graphic on circular wall. 4 – office wall graphic. 5 – Virgin Radio wall graphic.

Fine art prints from London photographer, Will Pearson

Some of Will Pearson’s London images are available as fine art prints. The superb image quality and resolution mean that they print beautifully clearly, even at large scale. Will’s artworks have been used in office environments as corporate art, and bought by private collectors. To find out more about fine art prints, please visit Will Pearson’s print site here.

If you’re looking to commission a London photographer, please do get in touch for a chat about your project.

July 10, 2020
BMW iX
This BMW virtual tour features the all-electric iX model and was shot for BMW UK. Shooting luxury vehicles is all about making the beautiful interior finishes accessible to the viewer. Each detail needs to look perfect – both from the opening position and also zoomed right up close – so the viewer can examine each feature in-depth should they wish.

The BMW iX is the all-electric SUV designed to showcase technology, luxury and sustainability. This interactive 360 panorama places you in the driver’s seat, with the chance to explore the cabin in detail. From the glass controls to the panoramic roof, the experience works as a true BMW virtual tour. It offers the sense of being inside the car rather than just looking at pictures of it.

Project specs
- Client: BMW UK Vehicle: BMW iX (all-electric SUV)
- Medium: Interactive 360 car interior virtual tour
- Location: Specialist automotive studio
- Use case: BMW virtual tour for marketing and launch campaigns
Car virtual tours bring potential drivers closer to a car than standard photography ever could. They allow people to get a feel for the textures, finishes and design before stepping into a showroom. For the BMW iX, the virtual tour highlights both the cutting-edge technology and the quiet luxury that define the car’s interior.

I shot the iX in a specialist car studio. The final 360 is created by shooting multiple individual images which are then stitched together to create the full canvas for the 360 image. To discuss commissioning a car interior virtual tour, please get in touch.

FAQs

Can the BMW virtual tours be viewed on mobile?
Yes they re designed to work smoothly on phones, tablets and desktops.

Why use a car virtual tour instead of stills?
Still images have great value, but an interactive 360 lets people explore the car for themselves, moving through the space just as they would in real life.

Have you created 360s for other car manufacturers?
Yes, we’ve created many car virtual tours for manufacturers to use as part of their range marketing materials. You can view further car 360 examples here.

Page last updated: September 2025
April 7, 2019
Bishopsgate Rising

Documenting the City of London’s skyline is a project I envision taking the rest of my life. The changes have built pace so much over the last decade. Shooting medium format allows me to capture beautifully sharp images, and see so much of the detail in the scene.

22 Bishopsgate (TwentyTwo) dominates the City of London’s cluster of skyscrapers. 22 Bishopsgate topped out at 278 metres to become the tallest building in the City of London. Only The Shard is taller, but that sits outside the Square Mile.

The skyline has already been altered signigicantly by the building. For so many years Tower 42 (183m), with its Natwest logo pinnacle, overlooked the rest of the cityscape. Now it has been overtaken by several others – 122 Leadenhall (The Cheesegrater, 225m), 110 Bishopsgate (Heron Tower, 202m plus a 28m mast), the Scalpel (192m) and will finally be dwarfed by 22 Bishopsgate (278m).

A host of additional buildings have been approved. The collossal1 Undershaft (the Trellis) at 300m will eventually topple 22 Bishopsgate’s crown.

I love the view of the Lloyds building in this image. It’s not immediately apparent, but it’s so gloriously steampunk in the midst of the slick, modern towers. The Gherkin is another of the City’s older buildings that still holds its own, just behind the Lloyds Building. The Monument (62m) is at the right of the shot, with Canary Wharf just visible behind.

Click ‘Launch Project’ to view the image, then zoom in to get a closer look and see the detail in the buildings.

February 6, 2019
The City Awaits
City of London Photography

The City of London skyline is constantly evolving. And never more so than in late 2018, when I shot The City Awaits. At that time, the Square Mile was in the midst of an extraordinary construction boom. Tower cranes marked the horizon, new skyscrapers were rising almost daily, and the landscape was transforming before my eyes.

It’s an exciting era for City of London photography, a moment that captures both the dynamism and the uncertainty of the time. Inside these buildings, conversations were dominated by Brexit and the future of finance. Yet, outside, the dawn broke clear and calm, a reminder that the City continues to adapt and endure – over centuries.

I took this image at first light, after a week of cold, grey mornings. Waiting through the darkness was worth it: as the sun rose, soft pink hues lit the glass towers, reflecting across the skyline.

The Skyscrapers of the City of London

This gigapixel photograph brings together some of the City of London’s most recognisable landmarks:
- 30 St Mary Axe (The Gherkin), with 70 St Mary Axe (also known as The Can of Ham) in front of it.
- Behind the Gherkin stands The Scalpel, on Lime Street.
- To the right is St Helen’s (formerly the Aviva Tower), now approaching 50 years old and soon to make way for 1 Undershaft (The Trellis Tower) set to become the tallest building in the City cluster.
- Behind St Helen’s rises the wedge-shaped Leadenhall Building (The Cheesegrater).
- On the right, 22 Bishopsgate, with 100 Bishopsgate and Salesforce Tower (formerly Heron Tower) just visible beyond.
Today, as new developments continue to reshape the skyline, the City of London remains Europe’s most powerful financial centre and one of the most fascinating subjects for any photographer. The City Awaits captures a fleeting moment in that ongoing story.

Click to explore many more City of London photos and 360s.

Fine Art Print

The City Awaits, archival print

Framed

Fine art print, framed

Museum quality · Archival

Acrylic

Face-mounted acrylic

Acrylic glass · Aluminium Dibond

Resolution

For hoardings, supersites, wall manifestations and translites, this image scales to building and site-scale sizes. Find out more. Fine art prints up to 390 × 208 cm at native resolution.

Formats

Framed, face-mounted acrylic, or unframed on a paper roll. Hand silver-gilded editions by arrangement.

Captured

4 December 2018.

Every print is made to order and priced by size and finish — how ordering works.
December 6, 2018
London Begins

A London Sunrise Panorama

A new day over London, and the sunrise washes over the city. The square mile is drenched in light, the enormous buildings momentarily insubstantial.

Usually, it’s the tall buildings that are the heroes of any cityscape. But here, the Queen Elizabeth II Great Court at the British Museum really proclaims its presence. Over 600m² of glass tops the largest covered square in Europe. The undulating curves perfectly catch the light of the London sunrise.

In this panorama, lit from behind, you’ll see the usual heroes – the Shard, 122 Leadenhall Street (the Cheesegrater), the Walkie Talkie (20 Fenchurch Street), Heron Tower (now the Salesforce Tower, and officially 110 Bishopsgate), Tower 42 and the inexorable rise of 22 Bishopsgate. The latter is due for completion in 2019, and will stand tallest in this cluster, second only to the Shard in London.

London 2018

Capturing the London skyline documents the city at a particular moment in history. The skyline is changing so rapidly, that the state of the buildings gives us the date, the moment. This was shot at the end of October 2018, with London poised, waiting for the outcome of the Brexit process.

Large-scale photography

This image will print perfectly to approximately 12 metres by 2 metres. You can zoom in to see the detail, or out to see more of the image.

London Sun Photography

There are more images of London in dramatic sunlight in my portfolio. Here are a couple to view:

Winter Sun, London

Rays Over London

Fine Art Print

London Begins, archival print

Framed

Fine art print, framed

Museum quality · Archival

Acrylic

Face-mounted acrylic

Acrylic glass · Aluminium Dibond

Resolution

For hoardings, supersites, wall manifestations and translites, this image scales to building and site-scale sizes. Find out more. Fine art prints up to 780 × 235 cm at native resolution.

Formats

Framed, face-mounted acrylic, or unframed on a paper roll. Hand silver-gilded editions by arrangement.

Captured

24 October 2018.

Every print is made to order and priced by size and finish — how ordering works.

November 20, 2018
Mono Lake California

Mono Lake Dawn

I shot this Mono Lake California 360 at dawn, before the heat of the day where the flies become bothersome and the smell starts to rise with the sun. At this early hour the lake is deserted and especially eerie. The water seems unnaturally calm. The light just tinges the limestone rock formations (known as tufa towers) with pink. To me, it’s the best time of the day to be here.

Mono lake was devastated in a 40 year period where Los Angeles Water and Power diverted water from the streams that led into the lake. This ruinous policy swiftly halved the volume of water and doubled the salinity of the lake. The brine shrimp population decreased, and with them the birdlife that fed on them. The Mono Lake Committee was formed in the late 70’s and evenutually succeeeded in protecting the lake. It has yet to return to its pre-drainage levels, but is gradually rising, thanks to the Commmittee’s efforts.

Mono Lake is unlike anywhere else on earth; strange and beautiful. It often loses out to its more glamorous neighbour, Yosemite, but it is well worth the trip to its shores.

You might also be interested in seeing my Trona Pinnacles 360 – it’s a very different landscape, but also features tufa towers.

Fine Art Print

Mono Lake, archival print

Framed

Fine art print, framed

Museum quality · Archival

Acrylic

Face-mounted acrylic

Acrylic glass · Aluminium Dibond

Resolution

For hoardings, supersites, wall manifestations and translites, this image scales to building and site-scale sizes. Find out more. Fine art prints up to 256 × 90 cm at native resolution.

Formats

Framed, face-mounted acrylic, or unframed on a paper roll. Hand silver-gilded editions by arrangement.

Captured

13 June 2013.

Every print is made to order and priced by size and finish — how ordering works.

November 13, 2018
Humboldt Redwoods State Park 360

Humboldt Redwoods State Park

From the moment that we learn as children that there are trees through which you can drive an SUV, or whose stumps have hosted a dance floor, the magic of the redwoods is instilled in us. Shooting in 360 really gives you the chance to appreciate these giants. You can wonder at the beauty of the forest floor, and the girth of the trunks. But then you can look up. And in looking up, you start to truly respect the sheer scale of these monster trees.

The Tallest Redwoods

Transport them, and the top leaves on the tallest of the redwoods at Humboldt Redwoods State Park would flutter next to the peak of St Paul’s Cathedral, or the Heron Tower. Before a tree called Hyperion took its title, the tallest redwood ever measured was in Humboldt Redwoods State Park. It fell in 1991 and its age was around 1,600 years old. Putting that in context, when the ‘Dyerville Giant’ was a seedling the Romans were just leaving Britain and the Saxons were invading.

Fine Art Print

Redwoods, archival print

Framed

Fine art print, framed

Museum quality · Archival

Acrylic

Face-mounted acrylic

Acrylic glass · Aluminium Dibond

Resolution

For hoardings, supersites, wall manifestations and translites, this image scales to building and site-scale sizes. Find out more. Fine art prints up to 229 × 100 cm at native resolution.

Formats

Framed, face-mounted acrylic, or unframed on a paper roll. Hand silver-gilded editions by arrangement.

Captured

10 June 2013.

Every print is made to order and priced by size and finish — how ordering works.

November 9, 2018
Laguna Beach Sunset

Laguna Beach, Orange County

Who wouldn’t want to be Californian? Standing on the sand at sunset, watching paddle boarders glide across the Pacific waters at Laguna Beach.

Located just south of Los Angeles in Orange County, Laguna Beach is one of California’s most iconic coastal towns. It’s known for its rugged cliffs, thriving art scene, and deep connection to surf culture. The town has hosted one of the world’s longest-running surf contests for decades.

The evening I shot this Laguna Beach 360, the surf was quiet, but the water was still alive with movement. Locals took to their paddle boards, cutting slow, graceful lines across the glowing ocean as the sun dipped toward the horizon.

This stretch of California coastline is carefully protected, which means wildlife thrives here. On a calm day you can spot dolphins or even whales passing offshore. It’s the sense of scale, combined with the unique light, that makes this location such a compelling subject for panoramic and 360-degree photography.

Epic California in 360

This interactive Laguna Beach 360 forms part of my California Series. This is a collection of high-resolution, interactive panoramas captured at some of the state’s most iconic locations. It was part of a project commisioned by Apple. The locations vary significantly, from Los Angeles to Yosemite, from Joshua Tree to Highway 1 and Big Sur. Each 360 captures the distinct atmosphere and light that define California.

To see more of the California Series, visit my portfolio. Locations in the California Series include Merced River, Yosemite; Mono Lake; Humboldt Redwoods; Olmstead Point: Lassen National Park; Lake Tahoe at Twilight; Mojave Desert; Joshua Tree and many more.

November 7, 2018
London Wide

As a cityscape photographer, I’m often asked “what building is that?”. The London skyline is evolving so rapidly, it can be hard to keep pace with all the new additions.

To answer that question I’ve built this ‘enhanced gigapixel’ – where information is overlaid onto the image. You can click on an info point to find out extra information about the building. Such as a nickname (if it has one), when it was built, and how tall it is.

Click Launch Project to explore the London skyline – zoom in to get closer to the buildings. The enhanced gigapixel loads after the short intro movie.

November 6, 2018
Olmstead Point 360

In this Olmstead Point 360 you can explore the incredible views across Tenaya Canyon to the north side of Half Dome. As you look towards Half Dome, on the left you will see the mountain known as ‘Clouds Rest’. The perfect clear summer weather and glorious sunset didn’t offer any resting clouds on this occasion.

You arrive at Olmstead Point on the The Tioga Pass; California’s highest mountain pass, cutting across the Sierra Nevada. It’s a short season here. In winter it’s buried under deep snow and The Tioga Pass is shut through much of the year; often closing in November and being impassable until the snow ploughs can reach through in May. Sometimes this can close as early as October and open as late as July. Having nearly been snowed in at Yosemite once, I appreciate how extreme the weather can be here.

In summer though, the greatest danger faced is the swarms of mosquitos – as soon as the sun went down they arrived in swarms and I was bitten to pieces.

This Olmstead Point 360 captures the quieter side of Yosemite. While the valley floor fills with visitors, up here there’s stillness and space.

This is part of my California Series of 360 panoramas. This is a collection of interactive panoramas created across the state, from Laguna Beach to Joshua Tree. Each one shows a different face of California’s epic landscapes, from desert to ocean to granite peaks.

To explore more 360° photography from California, please visit my California Series page.

To see more 360 photos of locations around the world, please visit my portfolio

November 6, 2018
Merced River, Yosemite National Park 360

Yosemite National Park 360 – On the Merced River

The Merced River in California runs for 145 miles from the Sierra Nevada down to the San Joaquin Valley and is responsible for the shape of Yosemite valley today. The river was part of the California Gold Rush, with Americans panning for gold in hope of making their fortunes. It’s the main river in Yosemite National Park, and runs swiftly and steeply though the valley. In summer though, its character is a little more leisurely. We arrived at the river and, taking our shoes and socks off, were able to wade to the other side, carrying the camera equipment above our heads. It’s wonderfully clear and shallow in summer, making this jaunt across possible. In contrast, this easy foot crossing wouldn’t be possible in spring with a fuller, faster River.

California is home to some epic locations, and I’ve been very lucky to have many opportunities to shoot there. For more National Park 360 photos, please take a look through my portfolio.

November 5, 2018
Sunrise at Joshua Tree

Here you can explore a Joshua Tree 360. This was captured at sunrise around the solstice, with the surrounding Joshua trees casting long shadows on the desert floor.

Where two deserts join, travellers are met by a landscape peppered with fantastical trees.

“Their stiff and ungraceful form makes them to the traveler the most repulsive tree in the vegetable kingdom.” John C. Fremont, 1844.

Fremont’s view of this member of the Yucca family isn’t widely held today. Famously, the trees look like they’re straight off the page of a Dr Seuss book. As a result, Joshua trees are much loved. This is in spite of their prickly bristles, ready to catch the unwary!

When considering my favourite places to be, I’d always thought of myself as a ‘sea’ or perhaps a ‘forest’ person. Photographing deserts has changed that for me. Desert landscapes are not barren or bereft of life beyond the drama of the wide lens. They are fascinating places, visually rich. I had a ranger accompanying me on this shoot, not least to protect some of the mosses. Mosses are one of the group of ‘bryophytes’ that were among the first plants to ever grow on land.

Joshua Tree 360

I was in place for the shoot in the darkness before dawn, a magical time to be out in the desert. This 360 shows the sunrise over Joshua Tree.

Fine Art Print

Joshua Tree, archival print

Framed

Fine art print, framed

Museum quality · Archival

Acrylic

Face-mounted acrylic

Acrylic glass · Aluminium Dibond

Resolution

For hoardings, supersites, wall manifestations and translites, this image scales to building and site-scale sizes. Find out more. Fine art prints up to 203 × 90 cm at native resolution.

Formats

Framed, face-mounted acrylic, or unframed on a paper roll. Hand silver-gilded editions by arrangement.

Captured

21 June 2013.

Every print is made to order and priced by size and finish — how ordering works.

October 31, 2018
Lake Tahoe Twilight

Lake Tahoe 360 at Twilight

Lake Tahoe is famed for its skiing in winter and its beaches with crystal clear water in summer. This makes it an incredible location, but one in which it can be tricky to find an uninterrupted view. This is key when you’re shooting a 360. I got to this spot in the south much earlier in the day, and set up to wait for the sun to set. California’s sunsets are always remarkable; a riot of pinks, purples and oranges. As a photographer it’s like being given a gift every day.

It’s an unnerving process, the waiting. You can never be quite sure a pleasure boat won’t hove into view, or a crowd of people will appear and wander around the shot at the precise moment when the light is perfect. These can be ‘fixed’ in post-production, but finding that elusive moment of perfect calm in camera is always the goal. I was lucky with this shot, having a totally empty landscape at the moment when the light hit peak sunset.

October 17, 2018
California 360: Lassen Volcanic National Park

California 360 Photography

Lassen Volcanic National Park is in the north of the state, far north of San Francisco and Sacramento and about as far removed from them as you can imagine. It has been kept, as far as possible, as a wilderness park, with nearly 90 percent designated as wilderness under the 1964 Wilderness Act.

The park is famed for what’s beneath the surface; the volcanic activity that bubbles up, reminding us that the earth isn’t dormant. Lassen Peak last erupted only a little over a century ago. The park encompasses steaming, smelly fumaroles (or fumeroles) and bubbling mud pots.

Some locations don’t tick the ‘epic’ box, but nonetheless have something special to offer. This sunrise at Lassen Volcanic National Park is one of those for me. I was in position in the freezing dark, under a clearly visible milky way (not something you ever see as a Londoner) waiting for the sun to burn off the frost. The Peak reflected in the lake, itself revealing what lay beneath. So for me, this 360 is something outside the commonplace – a brief moment in a Californian wilderness.

October 16, 2018
Yosemite Landscape Photography: Cook’s Meadow

Yosemite Landscape Photography

Cook’s Meadow offers views around some of Yosemite National Park’s most famous features. Scroll around the Cook’s Meadow 360 to see Yosemite Falls (one of the world’s tallest waterfalls), Half Dome, Sentinel Rock and Royal Arches.

Shooting in Yosemite

Depending on the project, I normally shoot alone, or just with an assistant. This shoot was a little different, with a lot of bodies on the ground – as well as my assistant and I, we also had an art director, producer, two park rangers, location scout & digital assistant with us. We had a chef to ensure the crew didn’t go hungry, and drivers to get everyone around in the various vehicles – including a 45 foot motorhome.

Yosemite is a sensitive location, and much of the park is restricted so as part of the permits process we had to recce with the rangers to agree the shoot positions in advance. The rangers were with us on the shoot itself too.

The shoot took place close to the solstice, coming up to high summer. It’s an incredibly busy time of year at Yosemite, and all the accommodation that could have held our crew was full. We had to drive in from Lee Vining, about an hour away. On the day of the shoot we were up before dawn to get in position early, before the hikers and climbers appeared. I shot this panorama as the sun rose, but hadn’t yet burnt away the mist.

Please look through the gallery to see more Yosemite landscape photography in 360 degrees.

October 10, 2018
Mossbrae Falls 360

Photographing California: Mossbrae Falls 360, Shasta Cascades

Mossbrae Falls is an incredible sight. A waterfall that cascades not just tall, but wide – about 175 feet wide (53 metres). It’s in Northern California, in the Shasta Cascades area, not far from Mt Shasta.

You can explore the Mossbrae Falls 360 by scrolling around with your mouse, or simply by moving your phone around.

This was a shot that demanded lots of light catching the water, so we aimed for the midday sun. We’d been on a series of shoots that called for daily sunrise and sunset calls. So this was a welcome relief from the 4am starts and late night finishes.

To get to the falls is tricky. We walked along the railroad track (picture ‘Stand By Me’ and you’ll be close) with the Sacramento River on one side, and woods on the other. This route is currently closed while the Union Pacific Railroad and the City of Dunsmuir work on a safer access route to the falls.

We walked nervously along the train tracks, listening for the distant rumble of a train that thankfully never came. Arriving at Mossbrae Falls however made the slightly edgy trek worthwhile.

One of the delights of Mossbrae is that you’re so close to the falls, you can swim right up to them.

Please click the ‘Launch Project’ button below to explore the Mossbrae Falls 360.

October 8, 2018
Artillery Ground, Evening

This cityscape overlooks a part of the City of London that many of those dashing down the streets of Finsbury will never see. The vibrant green of the Artillery Ground contrasts sharply with the surrounding buildings. It belongs to the Honourable Artillery Company (HAC). The HAC building, Armoury House (not in view here), overlooks the ground, which is used for cricket, rugby, football, as well as being hired out for events.

Beyond Artillery Ground you’ll see many of the City of London’s landmark buildings. This includes 20 Fenchurch Street (the Walkie Talkie), Heron Tower, 100 Bishopsgate and beyond, the Shard. Tower 42 is dwarfed next to 22 Bishopsgate as it rises. St Paul’s Cathedral is uplit in the evening light. Look to the right of the image and you’ll just see the London Eye between the towers of the Barbican.

Please click ‘launch project’ and view at fullscreen for the best effect. This is an enormous image and will print beautifully at extremely large sizes.

October 1, 2018
Ultra High Resolution Images for Exhibitions

‘Winter Sun London’ printed at 10 metres (32 feet) wide for an exhibition. Exhibition image used with kind permission of Ozon, Munich.

The images I capture are big – created through capturing and stitching multiple smaller images. Using medium format allows me to capture ultra high resolution images so when the final image is made, the file and the resolution is enormous.

Size really does matter when you want to print big, without losing any quality along the way. We’ve all walked alongside big prints – especially at airports – where the image isn’t up to being printed at large scale. The resulting reproduction is disappointing for the client and the viewer. I get great satisfaction when clients come to me for images that will print beautifully at large sizes.

Large-scale images at exhibitions create a big impact. This one was 10 metres (nearly 33 feet) long. The exhibition concept was created by our friends at Ozon.de for Hewlett Packard at ceBit 2018. Here’s what they had to say about the image:

“The overall response was excellent and we were impressed by the quality, sharpness, colour and resolution of the print. Never before have we worked with professional material like this.”

Additional interactivity with iPads. Exhibition image used with kind permission of Ozon, Munich.

Visitors to the exhibition also viewed the panorama with additional content overlaid on iPads to enhance their experience.

If you’d like to see more ultra high resolution images in use, you can see more here:

Cityscape at 105 Feet Long at Gatwick Airport

Cityscapes at 130 Feet Long at London Waterloo

If you’d like to see ‘Winter Sun London’ in full, please click here (opens in a new tab)

September 25, 2018
Virgin Radio HQ Cityscape Panorama

Virgin Radio HQ sits in The News Building, right beside London Bridge Station. It’s a landmark that looks out over some of the most recognisable views in the city.

When the station relaunched, breakfast show DJ Chris Evans wanted to walk into work past an enormous cityscape panorama of the City of London. I was commissioned to create that view.

The result is a high resolution cityscape captured from the roof of the News Building to fit the bill. It takes in the spectacular views from the News Building, from Tower Bridge to the City of London and beyond. From Tower Bridge on the left to the heart of the City of London on the right, the image reveals an incredible level of detail: glass, steel, and skyline all glowing in the London light.

You can see the image in situ above. The finished print measures 13.5 metres wide by 2.6 metres high, covering an entire wall of the Virgin Radio offices.

The cityscape panorama wasn’t captured in a single frame. Instead, it’s made up of many individual images. Each is precisely aligned and stitched together to create a single, seamless London cityscape photograph. This process allows for extraordinary resolution. It’s enough to step close to the image and explore the tiny details of the skyline, while maintaining clarity and sharpness throughout. Capturing the scene from this vantage point gave me a chance to see London from the same height as many of its towers, looking across the river to the evolving skyline.

You can view many examples of high resolution cityscapes in the portfolio here.

September 12, 2018
Dubrovnik West Harbour

This Dubrovnik 360 was captured from Dubrovnik’s West Pier and takes in West Harbour surrounding the pier, as well as Pile Harbour. Bokar Fort is the imposing curved-walled structure at the end of the Dubrovnik city walls. The Adriatic waters are beautifully clear.

Game of Thrones fans will find this location very familiar. West Harbour is, of course, Blackwater Bay. The pier is where Shae and Sansa meet Littlefinger in season 2. Pile Harbour doubles as King’s Landing Harbour, where Cersei bids Myrcella farewell on her way to Dorne. It is also where she fruitlessly awaits her return. Bokar Fort saw Lord Tyrion & Varys walking the walls of the fortress discussing how best to protect Kings Landing from an attack by Stannis Baratheon.

The doors in the rocks at West Harbour are where the gold cloaks were ordered to murder all of King Robert Baratheon’s bastard children, and where they accessed the city to do just that.

Dubrovnik West Harbour was also the backdrop for the epic Battle of Blackwater Bay, where King’s Landing’s forces under Tyrion’s command, sought to repel the attack by sea from Stannnis Baratheon’s troops.

High above the rocks is the 11th Century Fort Lovrigenac, also known as St. Lawrence Fortress.

Scroll around to explore this Dubrovnik 360, and zoom in to see the detail.

If you’d like to discuss commissions, prints or image usage, please don’t hesitate to get in touch with me.

September 8, 2018
Jaguar 360 – The Jaguar XE

A Jaguar 360 for the XE model was created to showcase the car’s interior in an interactive format.

The Jaguar 360 allows viewers to explore the cabin in detail, moving through the space to see materials, surfaces and controls from every angle.

I shot the car in a dedicated car studio. This gives me full control over lighting and reflections. Photographing a car interior for 360° presentation requires careful planning. Confined space, high-gloss finishes and complex materials all need precise lighting to avoid unwanted reflections or distortion. Each section of the cabin was captured individually, then stitched together to create a seamless, high-resolution panorama.

To complete the Jaguar 360, I shot a separate 360 backplate on location and composited it into the final image. This creates the impression of the car placed naturally within its surroundings while keeping the consistency of a controlled studio setup.

Producing a Jaguar 360 of this type involves a detailed workflow from camera alignment and exposure matching to stitching and retouching. The aim is to deliver an image that looks real, balanced and easy to explore.

This kind of interactive 360 is used across automotive campaigns to present vehicles online, in digital showrooms and at launches. It offers a realistic, hands-on view of the design and build quality that still images can t convey. You can see more examples for brands like Jaguar, Land Rover, SEAT and Mercedes in my 360 car interiors portfolio. You can view other commercial projects in my main 360 portfolio .

September 7, 2018
Mercedes 360

Mercedes X-Class

This Mercedes 360 image allows users to explore the interior of the X-Class luxury pickup truck in full 360-degree high-resolution detail.

The interactive image gives a clear view of the X-Class cabin layout, materials and design features exactly as they appear from the driver’s seat. The shoot was carried out in a car studio to maintain complete control over lighting and reflections.

Photographing a vehicle interior for a 360 presentation involves careful setup. Every surface, from polished trim to soft-touch leather, reflects light differently. The confined space also means camera positioning, exposure control and alignment have to be precise. Each section of the cabin was photographed separately and then stitched together to form a seamless, high-resolution interior.

A separate 360 backplate was captured on location and composited into the final image to place the car in a realistic environment while retaining the clean lighting achieved in studio.

Producing a Mercedes 360 of this type requires attention to detail from capture through to final retouching. Consistent colour, perspective and light balance ensure the finished image feels natural to explore and accurate to the real interior.

Interactive 360s of car interiors are widely used in automotive marketing. Most often, this is to provide interactive content for range marketing materials on manufacturer’s websites. They can also be used for product launches and virtual showrooms. It allows potential customers to experience the vehicle interior with clarity and realism before they see it in person.

Please click the to view the Mercedes X-Class interactive 360. Or visit the 360 car interiors page to see more examples of car interior virtual tours.

September 1, 2018