A Jaguar 360 for the XE model was created to showcase the car’s interior in an interactive format.
The Jaguar 360 allows viewers to explore the cabin in detail, moving through the space to see materials, surfaces and controls from every angle.
I shot the car in a dedicated car studio. This gives me full control over lighting and reflections. Photographing a car interior for 360° presentation requires careful planning. Confined space, high-gloss finishes and complex materials all need precise lighting to avoid unwanted reflections or distortion. Each section of the cabin was captured individually, then stitched together to create a seamless, high-resolution panorama.
To complete the Jaguar 360, I shot a separate 360 backplate on location and composited it into the final image. This creates the impression of the car placed naturally within its surroundings while keeping the consistency of a controlled studio setup.
Producing a Jaguar 360 of this type involves a detailed workflow from camera alignment and exposure matching to stitching and retouching. The aim is to deliver an image that looks real, balanced and easy to explore.
This kind of interactive 360 is used across automotive campaigns to present vehicles online, in digital showrooms and at launches. It offers a realistic, hands-on view of the design and build quality that still images can t convey. You can see more examples for brands like Jaguar, Land Rover, SEAT and Mercedes in my 360 car interiors portfolio. You can view other commercial projects in my main 360 portfolio .