A Will Pearson panorama

Yungfuktoi Fashion

Interactive 360° panorama

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The story

Fashion Shoot for cutting-edge goth and alternative fashion label Yungfuktoi. This shoot exploited the format to show the clothes off in an atmosphere of edgy debauchery. Often appearing in separate places within the same shot, the models are able to interact with each other in wholly unexpected and exciting ways. Using the panorama format offers some distinct advantages: This way of shooting also allows us to showcase outfits from the collection in different poses and from different angles within the same shot. A new and exciting idea for a fashion label.